The people behind the work

Our founders

BLACKSMYTH brings together creative direction and brand strategy to help fashion businesses move from a strong idea to a lasting presence.

Harini K.

Co-Founder & Creative Director

K. Harini is a fashion designer and stylist with over 17 years of industry experience, specializing in design direction, product development, and visual styling. Known for leading concept-driven fashion narratives, her work bridges craft-led sensibilities with contemporary relevance, translating ideas into commercially viable and visually compelling outcomes.

A graduate of NIFT Delhi, Harini began her career in the fashion industry working across a wide spectrum of organizations, including export houses, buying offices, and Indian and international fashion brands. This diverse exposure has enabled her to build strong expertise in end-to-end product development—from research, textile and silhouette development to sampling, vendor coordination, and market alignment. Over time, she has strategically expanded her practice into styling and visual direction, contributing to advertising campaigns, films, and personal styling projects, where her product knowledge strengthens narrative-led visual execution.

Harini's work is anchored in a deep understanding of silhouettes, textiles, construction, and detailing, combined with a refined eye for styling, merchandising, and visual storytelling. An avid traveler, her global exposure and curiosity continue to inform her design sensibility and approach to product innovation.

Recognized for her collaborative leadership and cross-functional approach, Harini brings together designers, artisans, vendors, and creative teams to deliver innovative product ranges and curated visual stories that resonate with the urbane Indian consumer. Rooted in research and experimentation, her design practice today spans product development, styling, and fashion-led visual projects, allowing her to adapt seamlessly across creative and commercial contexts.

Piyush Dayal

Co-Founder & Brand Strategist

Piyush Dayal is a marketing and brand strategist with over a decade of experience in building brands, driving digital transformation, and delivering growth-focused marketing solutions across technology, BFSI, and startup ecosystems. Throughout his career, he has worked with globally recognized organizations including Google, Cvent, and Shivalik Small Finance Bank, gaining extensive experience in brand management, digital marketing, customer acquisition, and business growth.

With an MBA in Marketing and a Bachelor's degree in Computer Applications, Piyush combines strategic marketing expertise with a strong understanding of technology, enabling him to bridge the gap between business objectives and digital execution. His cross-functional experience allows him to create integrated marketing strategies that align branding, technology, and customer experience to deliver measurable business outcomes. Over the years, he has successfully led end-to-end marketing initiatives encompassing brand strategy, digital marketing, content strategy, marketing automation, and customer engagement programs, while collaborating closely with product teams and technology partners to launch brands, strengthen market positioning, optimize digital channels, and improve customer acquisition and retention.

His experience spans diverse industries such as Banking & Financial Services (BFSI), FinTech, Technology, Healthcare, Retail, Consumer Brands, and Professional Services, giving him a deep understanding of varying customer behaviors, business models, and market dynamics.

Piyush believes that successful marketing goes beyond visibility—it is about creating meaningful customer experiences, building trust, and delivering measurable business growth. His approach combines creativity, data-driven decision-making, and technology to help businesses establish strong brands and achieve sustainable success in an increasingly digital world.